Our Creative Process


Before saying yes we always ask why? As tempting as it is to jump straight into the fun design stage, it’s always a good idea to look before you leap. Take a step back and look at the big picture, it’s the reason why our No.1 House Rule is ‘Challenge the Brief‘. We can only be effective if we know what our designs are helping to achieve.

Sometimes businesses are so busy doing the work in front of them that they fail to look up to see where the next opportunity is coming from. This leads to reaction-led marketing with little opportunity to control the direction of the sales narrative. Even when things are going well it’s worth taking a step back to assess what is working and what is not. This is where we can help.

Every client is different, every project is different but the way we approach each new challenge remains the same. We’ve distilled our years of experience into an engaging three step process we call define>design>deliver>


This important stage is often overlooked in the rush to market but without it you will, at best, be not as effective in your aims and at worst, waste your time and money. Important questions to ask are:

What do you want to achieve?
What do you want to say?
Who are your customers?
How are you going to reach them?
What makes you different?
What have you done before that worked?
What have you done before that didn’t work?
What do your competitors do well?
What do your competitors not do well?
What is your timescale?
What is your budget?

By the time we’ve finished we’ll have identified key messages and established clear short term aims and long term ambitions that are consistent with your brand character.

clarity illustration

Once the brief and a plan are in place we bring the idea to life.

Design is not subjective. Design is not a personal opinion. Design is a very deliberate, considered process where ideas and visual elements are explored, justified, refined and perfected. We do not produce multiple designs just for the sake of it. Everything we create has been produced for a reason and the result of House Rule No. 6 Design for the brief, not yourself.

Our design team are an experienced group of versatile and enthusiastic print and digital designers and illustrators who consistently demonstrate their natural ability to create innovative design concepts for businesses of all size, from the smallest start-up to international giants. Their pro-active approach is welcomed by clients who appreciate their ability to adapt design styles to match the brief and are a great example of the Ideographic mantra Be Creative with Everything!

website plan sketch

We don’t just build it and hope they will come. We consider the most appropriate routes to success and then work out how to get there. We use the right tools. We work with the right people. We hit your budgets. We hit your deadlines. We deliver your promise.

It’s not the end though. Is the plan still working? How can we take advantage of new events? What can we do today that was impossible yesterday? Results are analysed and objectives re-evaluated before setting off again on the road to success. We want to be with you for the long haul supporting you with your long-term strategy, not just this one trip.

Ideographic laptop

We’d love to work with you so if you like what you’ve seen so far, get in touch and discover the difference Ideographic can make to your marketing.

Call Phil to organise an initial meeting on 01670 789 802 or email him at phil@ideographic.co.uk.

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