Montane Thermoplume campaign

– Our solution –

The Montane Icarus and Phoenix Jackets are “world firsts” using a synthetic down called ThermoPlume which has all the features of a synthetic but also the warmth of down. We visually reflected this new ‘technology’ using premium product photography against an extreme weather environment showing that the product stands against the harshest conditions with no downside, using the strong creatives and a clear message creates a memorable campaign.


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