Raytec are a world leader in LED lighting for safety and security. Their products are highly durable and suitable for the most extreme environments and they wanted a fun way to show just how tough they really are. We developed an idea of ‘tougher than you think’ matched to the visual of an angry strongman trying to smash it with various heavy-duty objects!
Cinematic production values
The aim from the start was to make this video feel big in all sense of the word. Cinematic lenses and lighting were used together with dramatic locations to match the high quality, premium nature of the product.
Adding visual impact
Working closely with both the videographer and client team, we produced a series of still and animated graphics for the key messages that were very clear and informative. We ensured that it was all in the Raytec style and that it also linked visually to other brand campaigns we had previously produced.
They’re always on hand to discuss new ideas, provide us with creative solutions and challenge our way of doing things. They invest time to understand our company and products, and combine it with a broad range of skills and experience to help us create great content and designs.